Camden Town Brewery is indelibly connected to London, particularly to Camden, a neighbourhood steeped in musical history. However, as the brand expanded, they sought to break free from the city to reach a broader audience in major northern cities.

Mahogany were enlisted to help expand their audience within these new territories, booking emerging artists from areas that they were looking to expand into.

Camden Town Brewery teamed up with Mahogany to put together a series of pop-up events at various locations, including small unused retail spaces and beloved local hotspots, to highlight the most promising up-and-coming talent from the surrounding areas. Artists featured include The Marsicans and Park Fires.

Each event was completely sold out and the crowds spilled out onto the streets. This not only solidified Camden Town Brewery’s connection to music but also helped them expand their reach beyond their original audience.