We took the helm for a week-long activation to craft unparalleled fan experiences through a meticulously curated series of superfan events.

Meta’s vision was clear: they aimed to spotlight eight artists by designing events that encapsulated each individual’s passions and creative essence.
Located at The Vinyl Factory in Soho, London, Mahogany orchestrated a dynamic transformation of the expansive 1600Ft space twice daily, hosting eight immersive and interactive fan experiences. Live performances, intimate interviews, fan Q&A sessions, invigorating dance workshops, and even an embroidery class were all part of the week-long extravaganza.

The project exceeded expectations, culminating in a staggering 11,000 Reels