Partnering with Instagram we led a dynamic campaign for the Brit Awards 2024

The goal was to reinforce its role as the go-to platform for musicians to connect with fans.

Together, they aligned with top artists, rode the wave of Awards Season hype, and spotlighted the UK music industry globally.


This partnership, in collaboration with the BPI and Brits Academy, brought about public, artist, and VIP activations, driving engagement across Instagram’s digital landscape. From exclusive voting categories to VIP events and a red carpet takeover, Mahogany Creative orchestrated a memorable fusion of music and technology, cementing Instagram’s position at the heart of the music scene.