Krug is a revolutionary champagne brand by LVMH. They approached Mahogany to curate a one-day music festival aimed at dispelling the “snooty” reputation of champagne.

We wanted to put on a premium live experience with emerging talent, while demonstrating the brand’s DNA through an activation that challenges the perception of champagne. The event took place in a historic manor house in the English countryside and featured Michelin-starred chef Francis Mallman cooking food on large cauldron-like barbecues.

The carefully selected program of music and cuisine included upcoming artists like Jacob Banks and Ady Suleiman. In addition to the event, we shot exclusive content in the Krug vineyards in Champagne to announce the partnership and promote the event. The festival sold out and successfully reflected Krug’s unique approach to champagne-making while providing an enjoyable day that will live long in the memory of all of those who were lucky enough to attend.