OnePlus and Hasselblad engaged Mahogany Creative to produce premium musical content to showcase the technical sophistication of the new Series 9 Pro camera. The project connected them with some of the most exciting, emerging talent across the UK, Europe, and the US.

We created 13 unique films around the OnePlus mantra #NeverSettle, testing the camera’s performance against the backdrop of some of the most dramatic spots around the world. We shared the films over a 6-month period overlapping with music industry awards season. During the campaign, featured artists such as Joy Crookes, Holly Humberstone, Amythyst Kiah, and Teddy Swims received critical acclaim from the likes of The Grammy’s, AMA’s and BRIT Awards, creating a lasting impact for the project.