ONE PLUS: PURE HARMONY
In partnership with pro audio brand, Dynaudio, OnePlus launched the BudsPro 2. Building on our work with them to promote the Series 9 x Hasselblad phone, they wanted to continue to align with new and exciting, emerging talent, extending their reach across North America and India.
Primary features of this product include dual drivers that deliver deeper bass and more balanced vocals. So we created 3 unique films exploring how bass and treble are independently important, and how they interact when combined.
Featuring world renowned Producer and DJ Nils Hoffmann and vocalist Bailey, we built the films around the OnePlus mantra ‘Pure Harmony’. The premium feeling performances were filmed at Printworks London and the iconic Metropolis Studio.
As an extension of our Pure Harmony campaign, we are excited to announce our recent collaboration with OnePlus to help them promote their latest ringtone competition. Members of the OnePlus community were invited to create a unique ringtone that will be used on their mobile devices worldwide. To support this announcement, we partnered once again with Nils Hoffmann to showcase how easily you can create a ringtone on the OnePlus Pad using the FL Studio Mobile app.
During Nils’s music production masterclass, he walks us through his creative process from start to finish, providing tips and tricks for producers along the way. Check out Nils’s short video below.