VERO aimed to attract new users by emphasising their focus on film and music. Mahogany Creative partnered with them to create an open creative fund for emerging filmmakers and musicians, as a means of achieving this goal.

The campaign was promoted on social media and in print, resulting in a surge of new users and recognition from the independent filmmaker community. Winners received funding to create their own content, and Mahogany Creative collaborated with Artists, Jake Isaac and Dirty Nice for the project.